Master Lock

It was an honor to help Master Lock launch its first brand campaign in decades. As an iconic brand with a legacy over 100 years old, Master Lock is more than just a lock that keeps your things safe. It’s a symbol of responsibility and confidence. After a year of strategic development, we landed on the line “If it means something, Master it” – an anthem for the ages.

“Master It” Anthem :60

“Difference” :15

Since Master Lock makes gun safes, we felt an internal responsibility to remind everyone of the dangers unlocked firearms pose to kids. This spot was given an Award of Excellence and feature in Communication Arts, GOLD at the United Adworkers Milwaukee 99s, and was named the 29th best ad of the year in the Indie Agency News Awards.

“On to the Next” :15

“Make the Most” :15