True Value

True Value is a household name, but hadn’t done much advertising in the last few decades. We had to differentiate from Ace Hardware (who they’re often confused with) and tout the expertise and knowhow of our people (unlike many big box stores). Because at True Value, our knowledge, products and guidance can turn any unsure homeowner into the hero of their project. Who better to make you feel like a hero than Foreigner?

Not only did we develop a new creative campaign, we revamped their brand with a new look and feel – including a “brand system” for promos in digital display, social, and video end cards.

Role: Creative Director

VIDEO:

SOCIAL:

Just a few of hundreds.